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Channel Brand Guide

Use this guide to find out the basic requirements for graphics when creating a channel.

Downloadable Templates

You will be able to download a template to make any of the assets mentioned below. If you can't find one, get in touch via the help desk to request a template. Download a template - you will need to be logged in to your asset.tv email to access this folder.

If you need to send these requirements to a client so they can prepare assets to use on our channels, you can download the guide from here.

Channel Banner

Displayed at the top of the channel page. The channel logo and channel title will be overlaid on top of your banner and an automatic gradient will be added to the bottom half of the image. Do not embed text into the image as this will be distorted/cut off at different screen sizes.

  • Size: 1248 x 150 px
  • Accepted file types: JPG or PNG
  • Maximum file size: 512kb

Template name: Channel Template.psd

Displayed at the top of the channel page, in the mega-menu and in applicable promoted sidebars. Consider that this logo will be overlaid on the channel banner so a complementary or contrasting background colour would work well. If you want to use a white background, we’d recommend an off-white of #FAFAFA to ensure it stands out when used in other areas of the site.

This logo is used at 100 x 100 px on the channel but gets shrunk in other areas of the site. For example, in the mega-menu it’s used at 26 x 26 px. If available, it’s best to use a logomark or an icon so it can be easily recognised at a smaller size. An automatic corner rounding of 8px will also be added.

  • Size: 100 x 100 px
  • Accepted file types: JPG or PNG
  • Maximum file size: 512kb

Template name: Channel Template.psd

Channel Directory

Displayed in the channel directory and in the mega-menu. This is a 16:9 aspect image used to promote channels. We’d recommend using an image as the background (such as the channel banner to ensure continuity) and then embed your logo (or channel title text) on top of the image.

  • Size: 300 x 169 px
  • Accepted file types: JPG or PNG
  • Maximum file size: 512kb

Template name: Channel Template.psd

Background Takeover

Displayed in the margins to the side of the channel page on larger screens. Be cautious not to use a complex image in the background, you do not want to distract from the content on the page.

  • Size: 1920 x 1080 px
  • Accepted file types: JPG or PNG
  • Maximum file size: 512kb

Primary Colour

This is the colour some elements on the page will be highlighted with (buttons and tabbed navigation). Consider that white text will be used on top of the buttons so do not choose a light colour. Your brand colour generally works well here. If left blank, the default #0284C7 will be used.

  • Format: RGB (ie, 235, 130, 90)

Advertising: Leaderboards

Leaderboard ads can be added to channels. We use the standard aspect ratio of 8.09:1 as set by the IAB.

  • Size: 1248 x 118 px
  • Accepted file types: JPG or PNG
  • Maximum file size: 512kb

Template name: Leaderboard Template.psd

Advertising: Sidebar

Sidebar ads can be added to channels. It’s recommended to use the standard MPU and Half-Page ads as set by the IAB. The aspect ratio of an MPU is 1.2:1 (300 x 250 px). The aspect ratio of a Half-Page is 1:2 (300 x 600 px).

  • MPU: 300 x 250 px
  • Half-Page: 300 x 600 px
  • Accepted file types: JPG or PNG
  • Maximum file size: 512kb

The Top Contributor or Sponsored by widgets require a logo for each item. The specification each one needs to be is as follows:

  • Size: 321 x 156 px
  • Accepted file types: PNG
  • Transparent background

Template name: Featured Company Logo Template.psd